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Wednesday, December 10 | 3:30 PM GMT

Webinar: How to Plan and Execute a Content-Led Strategy That Delivers

Hosted by:

  • John Hayes, Product Marketing Manager at Upland Adestra
  • Linus Gregoriadis, Co-Founder of London Research
Why Attend?
Content isn’t just king - it’s the entire kingdom. In this exclusive webinar, John Hayes and Linus Gregoriadis will discuss how to transform research-driven insights into a powerful content-led strategy that fuels engagement, authority, and conversions.

What You’ll Learn
  • The Blueprint for Success: How to plan and execute a content-led strategy using detailed reports and surveys.
  • What Works (and What Doesn’t): Key elements that make reports and surveys credible, actionable, and shareable.
  • The Power of Repurposing: How one piece of content can be sliced and diced into blogs, infographics, social posts, videos, and more - maximizing ROI.
  • Data-Driven Storytelling: Turning insights into narratives that resonate with your audience.
Why This Matters
Reports and surveys are more than data - they’re trust-building assets. When done right, they position your brand as a thought leader and create endless opportunities for repurposing across channels.
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Meet the Speakers:

John W. Hayes.png

Upland Adestra

John
Hayes

Product Marketing Manager

Linus headshot 2022.png

London Research

Linus
Gregoriadis

Co-Founder

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