Tuesday, January 13 | 3:30 PM GMT | 10:30 AM ET

Email Marketing Trends That Will Define the Year

2025 didn’t just move the marketing goalposts — it ripped them up, carried them across the field, and dropped them somewhere completely new. With AI reshaping discovery, engagement, personalisation, and compliance at record speed, marketers were forced to rethink long-held assumptions about how audiences behave and how revenue is generated.

And here’s the thing: 2026 will move even faster.

In this forward-looking session, John W. Hayes and Paulina Tkaczonek break down the trends that will define email marketing in the year ahead — and show you how to turn disruption into competitive advantage. Whether you’re focused on growth, retention, or monetization, this webinar delivers the clarity (and practical steps) you need.

What You’ll Learn

Smarter List Growth in the Age of AI
How to rebuild audience acquisition as search traffic shifts, attention fragments, and discovery moves inside inboxes and apps.

Dynamic Segmentation That Keeps Pace With Real Behaviour
Why static segments won’t cut it in 2026 — and how to use live data, intent signals, and behavioural triggers to stay relevant.

Deep Personalisation Without Getting Creepy
Tactics for going beyond first-name merges to deliver meaningful, trustworthy, high-value communication.

Trust & Compliance as a Competitive Advantage
With inbox providers tightening enforcement, trust isn’t optional. Learn how to protect your reputation and deliver reliably.

Revenue Growth Through Better Journeys
The plays, automations, and content strategies that convert consistently — no matter how the digital landscape shifts.

And much more…