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Engaging, full-funnel content is crucial in any modern B2B sales cycle. But much of it misses the mark. Business buyers report that vendors give them too much information, and that most of it is useless.

Instead of bombarding prospects with disjointed messaging, marketing and sales must align around a single content strategy that ensures buyers receive a consistent brand experience whenever and wherever they interact.

Join our guest, Forrester’s Vice President and Principal Analyst, Laura Ramos, to learn:

  • What kind of content buyers want and how they expect sellers to engage them
  • How to build a singular content strategy that wins, serves and retains empowered buyers


Laura Ramos
VP, Principal Analyst, Forrester


Patrick Morrissey
SVP and GM at Upland Software