Case Study

How Immediate Media Co. gave BBC Good Food consumers a personalized email experience

Find out how Immediate Media Co., working with Adestra, increased key metrics with a tailored digital journey for BBC Good Food consumers.

Using Upland Software’s Adestra, Immediate Media are now able to deliver a tailored digital experience resulting in lower bounce rate, longer average session duration and higher overall email engagement.

  • 6.5% higher CTR for emails with personalization
  • 133% more likely to click on a personalized content section
  • 49% more sign-ins from those who clicked through the personalized email
  • 13% higher page views

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