How Immediate Media Co. gave BBC Good Food consumers a personalized email experience
Find out how Immediate Media Co., working with Adestra, increased key metrics with a tailored digital journey for BBC Good Food consumers.
Using Upland Software’s Adestra, Immediate Media are now able to deliver a tailored digital experience resulting in lower bounce rate, longer average session duration and higher overall email engagement.
- 6.5% higher CTR for emails with personalization
- 133% more likely to click on a personalized content section
- 49% more sign-ins from those who clicked through the personalized email
- 13% higher page views