Upland Kapost

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Content is the most powerful tool organizations can leverage to create engaging digital experiences that audiences love. But what are the key elements that go into executing great content strategies? What trends are we seeing in the current state of Content Operations?

Join Kapost experts, Michael and Zoë, for the unveiling of the first annual “State of Content Operations Report” - research based on over 350 content marketing leaders. A few benchmarks we will discuss include:

How personalization is being used through the customer journey
Where consistency throughout the customer experience is failing
Why basic taxonomy for tagging is valued by many

This is your chance to learn the best practices and metrics that go into creating a winning content operation. Register now.

Speakers:

Michael Turner Ph.D.
Head of Professional Services
Upland Kapost

Zoë Randolph
Content Architect
Upland Software

UNVEILING OF THE RESULTS

2020 State of Content Operations Webinar

Webinar

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This Agenda Includes:

Customized, on-side training