Monday, June 12 – Thursday, June 15
11 AM CDT | 12 PM EDT | 5 PM BST
2023 Second Street Master Class
Second Street Master Class is back! Join us for a week of sessions to help you get your promotions and interactive content strategy back on track for the rest of 2023 and beyond! We’ll kick off the week with a promotional goals overview and then take a deep dive into the promotion strategies that are going to make you successful. From pushing your Best Of program further, launching your First-Party Data strategy, and overcoming objections and driving advertiser results – you won’t want to miss the Second Street Master Class!
Daily Topics
Monday, June 12
Day 1: All Roads Lead to Promotions
Time: 11 AM CDT | 12 PM EDT | 5 PM BST
Presenters: Liz Huff and Julie Foley
This session will help you discover how to harness the power of promotions to reach your goals and learn how you’re already on the right track. From overarching goals like revenue growth and audience development to the more specialized goals like increasing your audience or promoting streaming or app downloads, we’ll show you how promotions will help you reach those objectives.
Tuesday, June 13
Day 2: Driving Measurable Results and Revenue with Promotions
Time: 11 AM CDT | 12 PM EDT | 5 PM BST
Presenters: Julie Foley, Tenille Hunter, and Ellen Trunk
Find out how to execute the perfect promotion that drives revenue and results for you and your advertiser. We'll show you how to identify the right promotion to achieve your goals, build the perfect package, and follow-up with your advertiser. You will leave equipped with the tools you need to deliver a successful promotion.
Wednesday, June 14
Day 3: Launching Your First-Party Data Strategy
Time: 11 AM CDT | 12 PM EDT | 5 PM BST
Presenters: Liz Huff and Kristen Wehe
We know you are in the beginning stages of creating, growing, and monetizing your First Party Data strategy. Join us as we dive into why building a First Party Data strategy doesn’t have to be a daunting task and is easily achievable with Second Street. We will provide you with a step-by-step process to help you drive a more engaged audience, conversions and subscriber revenue by targeting and growing your audiences.
Thursday, June 15
Day 4: Making Your Best Of a Year-Round Revenue and Audience-Generating Machine
Time: 11 AM CDT | 12 PM EDT | 5 PM BST
Presenters: Julie Foley and Matt Hummert
You’ve achieved amazing revenue and audience growth success with your Best Of strategy, but is there a way you could achieve even more? Come learn how to use your Best Of as a launching pad to drive year-round revenue and audience engagement.
Meet our Panel of Experts
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