Second Street Master Class is back! We had a week of sessions to help you get your promotions and interactive content strategy back on track for the rest of 2023 and beyond! We kicked off the week with a promotional goals overview and then took a deep dive into the promotion strategies that are going to make you successful. From pushing your Best Of program further, launching your First-Party Data strategy, and overcoming objections and driving advertiser results – you won’t want to miss the Second Street Master Class!

Fill out the form to watch the recordings!

Presenters: Liz Huff and Julie Foley

This session will help you discover how to harness the power of promotions to reach your goals and learn how you’re already on the right track. From overarching goals like revenue growth and audience development to the more specialized goals like increasing your audience or promoting streaming or app downloads, we’ll show you how promotions will help you reach those objectives.

Presenters: Julie Foley, Tenille Hunter, and Ellen Trunk

Find out how to execute the perfect promotion that drives revenue and results for you and your advertiser. We showed you how to identify the right promotion to achieve your goals, build the perfect package, and follow-up with your advertiser. You will leave equipped with the tools you need to deliver a successful promotion.

Presenters: Liz Huff and Kristen Wehe

We know you are in the beginning stages of creating, growing, and monetizing your First Party Data strategy. Watch us as we dive into why building a First Party Data strategy doesn’t have to be a daunting task and is easily achievable with Second Street. We will provide you with a step-by-step process to help you drive a more engaged audience, conversions and subscriber revenue by targeting and growing your audiences.

Presenters: Julie Foley and Matt Hummert

You’ve achieved amazing revenue and audience growth success with your Best Of strategy, but is there a way you could achieve even more? Watch this to learn how to use your Best Of as a launching pad to drive year-round revenue and audience engagement.