As email open rates drop, we must continue to innovate and come up with new ways to reach donors. But how? Start a mobile program!

Why invest in mobile? It can be used for fundraising, advocacy, and pretty much any other goal you have for interacting with your supporters. Not to mention, you’ll get much higher open rates than email—and building out a text message takes a fraction of the time for building out an email.

In this session, you will learn how to launch a mobile program, and what the best practices are for this growing channel, from Drew Daniels, Sr. Manager of Online Strategy at the Human Rights Campaign. You’ll learn the ins and outs of the Human Rights Campaign’s mobile program, which has been on the forefront of mobile fundraising and advocacy since launching in 2007. In 2017, HRC raised over $200,000 through their mobile program, and bombarded political offices with over 250,000 calls, and simultaneously created opportunities to engage with their supporters.

You’ll learn how you can apply lessons learned and best practices from these different types of mobile programs to your organization—no matter the size.

You will learn:

• How to launch a mobile program and grow your mobile list
• Implementation strategies to effectively use mobile as a fundraising channel
• Innovative ways to use mobile to drive advocacy actions