Thursday, November 20 | 12 PM CT
Monetizing the Moment
How USA TODAY Co. and Federated Media Built Multi-Million-Dollar Promotions Businesses
Featuring:
 |
 |
|
Rebecca
Caparelli
Vice President
of Promotions
USA TODAY Co.
|
Deb
Williams
General Manager
of Digital Sales
Federated Media
|
Join two powerhouse media leaders for an inside look at how they’ve each turned promotions into proven, scalable revenue machines.
At USA TODAY Co., Rebecca’s team has engineered a $30M+ annual promotions business through a finely tuned mix of people, process, and technology on a national scale. And at Federated Media, Deb led a local-first initiative that trained sellers to make promotions a true client solution—driving seven-figure revenue growth and 80% team adoption.
In this session, you'll learn how to:
- Empower your people: Build and train teams that drive creativity, accountability, and consistent results.
- Operationalize your process: Create repeatable playbooks that scale from local to enterprise.
- Maximize your technology: Use the right platforms to transform bold ideas into measurable client wins.
Whether you’re leading a national media group or a local team, you’ll walk away from this session with a practical framework to build your own revenue machine—turning short-term wins into sustainable growth.
Register Now!
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