Upland Software, a leader in cloud-based enterprise work management software, acquired Kapost, a leading content operations platform provider for sales and marketing used by more than 100 organizations globally. Kapost’s cloud-based content operations platform unites revenue teams to speak in one voice across the customer journey by streamlining the content development process at scale.
Why did Upland Acquire Kapost?
Upland is committed to providing the most valuable cloud-based enterprise work management solutions, providing seven solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. Our solution suites are backed by a 100% customer success commitment and the UplandOne platform, which puts customers at the center of everything we do. With the acquisition of Kapost, Upland adds powerful technology and built-in artificial intelligence (AI) to its portfolio, enabling advanced end-to-end content operations. The platform’s open architecture, robust set of APIs, and deep collaboration capabilities not only help organizations better orchestrate all stages of content planning, production, and distribution, but also ensure delivery of an organization’s strategic message in a consistent, yet personalized manner throughout the customer journey. Kapost’s advanced analytics enable organizations to pinpoint hidden gaps in their content strategy, connect content performance to prospect conversion, and measure ROI. With this addition to the Upland Enterprise Sales Enablement and Customer Experience Management solution suites, organizations can drive meaningful interactions and increase revenue and brand loyalty.
To view more details about this announcement, please refer to the PRESS RELEASE.
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