Upland Software, a leader in cloud-based enterprise work management software, acquired PostUp, a leading provider of email and audience development solutions for media and publishing brands. PostUp’s sophisticated email and audience development solutions help companies in the fast-growing media and publishing sector develop and grow their audiences, drive deeper audience engagement, and monetize their communications channels by generating new advertising and subscription revenue streams.
Why did Upland Acquire PostUp?
Upland is committed to providing the most valuable cloud-based enterprise work management solutions, providing seven solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. The solution suites: Customer Experience Management (CXM), Enterprise Sales Enablement, Professional Services Automation, Project & Financial Management, Document Lifecycle Automation, Secure Document Services, and Enterprise Knowledge Management are backed by a 100% customer success commitment and the UplandOne platform, which puts customers at the center of everything we do. With the acquisition of PostUp, Upland adds sophisticated audience development solutions, to drive deeper customer engagement opportunities across the CXM suite. World-class organizations rely on PostUp to establish audience identity through email capture, browser push, and actionable insights from integration with Google Analytics data to create hyper-targeted audience segments. These powerful solutions will help current CXM customers monetize communications channels by generating new advertising and subscription revenue streams through embedded ads, dynamic content walls, and highly targeted promotions mailings.
Upland’s focus remains on delighting customers through exceptional solutions and value and striving to achieve 100% customer success. Using UplandOne, our standard operating platform, we deliver operational excellence, enterprise-class quality and security, customer-driven innovation, and superior service and support. We will continue to acquire compelling technology to further add value to our seven solution suites and build market strength in areas that support our growth plan and customer success mission.
To view more details about this announcement, please refer to the PRESS RELEASE.
To discuss Upland’s acquisition of PostUp with an Upland executive, please submit a request for more information.