From editorial calendaring to sales enablement to full content marketing platforms (CMPs), the need for solutions that strengthen B2B companies’ investment in content has been realized. And then some.
But with so many vendors out there, how can you possibly know what to buy?
It all starts by knowing what you need.
This guide walks you through all the features content software has to offer, as well as why each aspect may matter to your organization. Once you're done, you'll be able to draw up a comprehensive list of your must-haves before ever talking to a sales rep.