Upland Altify

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Today's B2B sales leaders face a mounting predicament of ensuring their sellers meet sales targets while fulfilling the expectations of increasingly digitally oriented buyers. The solution lies in aligning sales strategies with current and next-gen buying motions.

In this webinar guest speaker, Mary Shea, Principal Analyst, from Forrester will cover what modern business buyers expect from their interactions with sellers along their path to purchase , where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.


Mary Shea
PhD, Principal Analyst,
Forrester Research


Patrick Morrissey
SVP and GM at Upland Software

Check out the other webinars in this series