This live, four-part webinar series featuring Forrester Analysts Laura Ramos and Mary Shea will take a holistic look at today’s Enterprise Sales & Marketing landscape.
The road to customer revenue optimization is paved with strategy, methodology, and best practices that synchronize B2B revenue teams to deliver customer value across the entire buyer’s journey. Throughout this series, we will dig in to how you can orchestrate the entire customer experience, from content production to opportunity optimization, customer advocacy, and the mutual goal to drive value and grow revenue.
We’ll cover four account planning and execution practices that help revenue-facing teams convert the early promises of ABM into lifelong customer engagement.
We will show how enabling sellers with credible, empathetic content keeps them accountable to drive pipeline, close business, and keep customers satisfied long term.
We’ll cover what modern business buyers gain from their interactions with sellers along their path to purchase, where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.
Mary Shea, PhD
SVP & General Manager
Upland Software, Enterprise
Sales & Marketing Cloud
VP and Principal Analyst