Synchronizing Revenue Teams to Accelerate Sales and Increase Customer Value
This live, four-part webinar series featuring Forrester Analysts Laura Ramos and Mary Shea will take a holistic look at today’s Enterprise Sales & Marketing landscape.
The road to customer revenue optimization is paved with strategy, methodology, and best practices that synchronize B2B revenue teams to deliver customer value across the entire buyer’s journey. Throughout this series, we will dig in to how you can orchestrate the entire customer experience, from content production to opportunity optimization, customer advocacy, and the mutual goal to drive value and grow revenue.
Upcoming Events
How Account-based Strategies and Maturity Corresponds to Better Revenue Results
We’ll cover four account planning and execution practices that help revenue-facing teams convert the early promises of ABM into lifelong customer engagement.
Customer Empathy: The Hallmark of the Modern Sales and Marketing Team
We will show how enabling sellers with credible, empathetic content keeps them accountable to drive pipeline, close business, and keep customers satisfied long term.
It’s Time To Embrace Digitally Immersive Selling
We’ll cover what modern business buyers gain from their interactions with sellers along their path to purchase, where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.
Speakers
Mary Shea, PhD
Principal Analyst
Forrester Research
Patrick Morrissey
SVP & General Manager
Upland Software, Enterprise
Sales & Marketing Cloud
Laura Ramos
VP and Principal Analyst
Forrester Research
|
|||
Upland’s family of cloud-based enterprise work management software helps every team in your organization do their best work. See what you can do with Upland. To learn more, visit uplandsoftware.com © Upland Software, Inc. All rights reserved. Privacy Policy |