Synchronizing Revenue Teams to Accelerate Sales and Increase Customer Value

This live, four-part webinar series featuring Forrester Analysts Laura Ramos and Mary Shea will take a holistic look at today’s Enterprise Sales & Marketing landscape.

The road to customer revenue optimization is paved with strategy, methodology, and best practices that synchronize B2B revenue teams to deliver customer value across the entire buyer’s journey. Throughout this series, we will dig in to how you can orchestrate the entire customer experience, from content production to opportunity optimization, customer advocacy, and the mutual goal to drive value and grow revenue.

Upcoming Events

Content Strategies That Deliver Value in Modern Buying Experiences

Learn how to develop a B2B content marketing strategy that aligns sales and marketing, and why a singular strategy is essential to winning, serving and retaining empowered buyers.

Thursday, June 4
9AM PT | 12PM ET | 5PM BST


Thursday, June 11
9AM PT | 12PM ET | 5PM BST


Customer Empathy: The Hallmark of the Modern Sales and Marketing Team

We will show how enabling sellers with credible, empathetic content keeps them accountable to drive pipeline, close business, and keep customers satisfied long term.

Thursday, June 25
9AM PT | 12PM ET | 5PM BST

Coming Soon

It’s Time To Embrace Digitally Immersive Selling

We’ll cover what modern business buyers gain from their interactions with sellers along their path to purchase, where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.

Wednesday, July 15
9AM PT | 12PM ET | 5PM BST

Coming Soon


Mary Shea, PhD

Principal Analyst
Forrester Research

Patrick Morrissey

SVP & General Manager
Upland Software, Enterprise
Sales & Marketing Cloud

Laura Ramos

VP and Principal Analyst
Forrester Research






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