Upland RO Innovation

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We live in a trust economy. Today’s B2B purchasing decision is heavily influenced by the buyer’s peers. That’s why Voice of the Customer expertise is a core discipline that every brand needs to integrate into their overall marketing, sales and customer success strategies.

Not convinced? Join our upcoming webinar as Lisa Hoesel, a customer conversation strategist, shares expert advice on why your organization should leverage Voice of the Customer programs and how to easily implement them, including:

  • The importance of customer voice enablement programs and its impact to an organization’s bottom line
  • How to build a business case for customer voice enablement programs and influence stakeholders
  • How to challenge status quo and take your existing programs to the next level

As a bonus, we’ll also share how some top organizations are using Voice of the Customer programs to increase win rates, attain quota, and retain customers.


Lisa Hoesel
Customer Reference Manager, Upland Software

Lisa Hoesel is a customer success and reference strategist. She engages both internal and external audiences in dialogues about key business initiatives to explore innovative ways of driving revenue and achieving overarching goals through creative use of the Voice of the Customer in both sales cycles and marketing campaigns and efforts.